As Ferrari unveils its new 1 million euro “LaFerrari” hybrid, the company has also confirmed it plans to strengthen its partnership with Apple in the months to come. According to Bloomberg, Ferrari Chairman Luca Cordero Di Montezemolo said the company is now “in talks with Apple about broadening a partnership on in-car entertainment.”
Ferrari also said today that its new four seater FF coupe will come equipped with iPad minis:
Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.
Ferrari announced in November 2012 that Apple Senior Vice President Internet Software and Services Eddy Cue was joining its board of directors. Cue tweeted about the launch of the new LaFerrari mode today, saying, “Ferrari does it once again… it is stunning.”
The full video of Di Montezemolo speaking at the Geneva motor show is below.
Ferrari does it once again…it is stunning #LaFerrari – http://t.co/27tw1VQBE2
— Eddy Cue (@cue) March 5, 2013
In April, Ferrari’s Luca di Montezemolo reportedly had a two-hour sit down meeting with Apple CEO Tim Cook. Following the meeting, Luca said he was impressed with Cook’s “availability and openness.” He said Apple and Ferrari are “connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”
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